Melbourne Spring Fashion Week \ Interactive Digital Signage

Produced for Melbourne Spring Fashion Week in collaboration with Visual Playground. A branded interactive augmented reality digital signage experience that responds to a playful audience. This experience simultaneously occurred on multiple large LED screens installed throughout the event.

Produced by Melissa Benavides, Creative Direction by Patrick Taylor. Technical support by MediaTec

Creative mediums: media architecture, large-format digital screen real-time content. Services provided: technology consultation. UX design, creative application development, onsite installation support.