Nissan \ Intelligent Playground \ Interactive Brand Experience

Interactive brand experience developed with studio Optimist for V.I. Agency, as part of Nissan’s ‘intelligent playground’ activation.

The audience take control of a digital experience through full body movement and gesture in an immersive LED screen environment. This digital experience catered to all audiences but was a real hit with the kids

AGDA awards finalist 2020 (Motion, Live, Experiential)

Creative mediums: media architecture, large-format digital screen real-time content. Services provided: technology consultation. UX design, creative application development, onsite installation support.